<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Cat Hendel's - Integrated Marketing Professional]]></title><description><![CDATA[Cat Hendel 1]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 02 Nov 2026 06:20:47 GMT</lastBuildDate><atom:link href="https://catherinehendel.wixsite.com/cat-hendel-1/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Social Content Creation]]></title><description><![CDATA[Click the live links for some social content I created for Instinct , a premium, natural pet food brand. I was the sole social and community manager for Instinct for over five years, leading strategy, content creation, and copywriting. I owned 100% of content ideation and execution from 2018–mid 2023, later mentoring a direct report and sharing creation responsibilities. Developed concept, filmed at home, edited + appeared in, wrote caption: Trend-Something to Take the Edge Off Cat Enrichment...]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/social-content-creation</link><guid isPermaLink="false">692f68bdee21510c2ee6137a</guid><pubDate>Mon, 08 Dec 2025 22:32:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/98174d_0eac45ca59164197a886ffcda14a6a1e~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>catherinehendel</dc:creator></item><item><title><![CDATA[Influencer / Content Creator]]></title><description><![CDATA[At Instinct, a premium, natural pet food brand, I spearheaded an brand ambassador (BA) program that drove brand awareness, UGC generation, and advocacy. I drove content strategy and briefed 70+ BAs, who contributed high-value organic impressions and content to repurpose. When used in paid ads, BA creative outperformed agency-created ads.]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/influencer---content-creator</link><guid isPermaLink="false">69372835d2a4d6854f1bab14</guid><pubDate>Mon, 08 Dec 2025 19:48:11 GMT</pubDate><enclosure url="http://video.wixstatic.com/video/98174d_01141cfabdfa40f3a0203597e7999113/1080p/mp4/file.mp4" length="0" type="video"/><dc:creator>catherinehendel</dc:creator></item><item><title><![CDATA[Email Marketing]]></title><description><![CDATA[For Instinct Pet Food, I developed email concepts, hierarchy, and copy + briefed the design to the Creative team. I also built and sent the emails in SalesForce Marketing Cloud.]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/email-marketing</link><guid isPermaLink="false">693718cdd4d07cc70cc693e2</guid><pubDate>Mon, 08 Dec 2025 18:31:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/98174d_74e9666fe0eb402bae0863f511be956e~mv2.png/v1/fit/w_800,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>catherinehendel</dc:creator></item><item><title><![CDATA[Meta Ad Campaigns]]></title><description><![CDATA[Instinct Pet Food  Evergreen Campaign: There’s a Raw for That: This 2024 campaign focused on the benefits of RawBoost Mixers, a core brand entry product. Each recipe has functional ingredients to address a specific pet health concern, so the ads communicate the benefits and carefully-selected ingredients. I helped write copy for the creative assets + wrote all ad copy. The campaign included a mix of :15 second, :06 second, and static assets, 1:1, 9:16 + banner ads. Copy :  If you notice your...]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/meta-ad-campaign-copy</link><guid isPermaLink="false">69370244d4d07cc70cc65f27</guid><pubDate>Mon, 08 Dec 2025 17:17:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/98174d_b0f69518a76a47d5956bec3799611b48~mv2.png/v1/fit/w_1000,h_622,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>catherinehendel</dc:creator></item><item><title><![CDATA[Web and Product Copy]]></title><description><![CDATA[Snippets of copy I wrote for the Instinct Pet Food website: A few examples of evergreen product language  I wrote for the Sales team to use/reference, for use on web descriptions, for use in social, etc: Instinct FreshRaw Meals are crafted with raw, protein-packed, whole-food ingredients you can see and trust — delivering unmatched flavor, nutrition, and health benefits in every bowl. Instinct RawBoost Mixers Gut Health support digestive health and bring a boost of excitement to every bowl....]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/web-copy-descriptions</link><guid isPermaLink="false">69372bf811242cd607acd980</guid><pubDate>Tue, 02 Dec 2025 19:52:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/98174d_bdf401ee621e4e72b39e0e6546dd8ac5~mv2.png/v1/fit/w_1000,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>catherinehendel</dc:creator></item><item><title><![CDATA[Blog Writing]]></title><description><![CDATA[Examples from Instinct Pet Food , a premium, natural pet food brand: How to Talk to Your Vet About Raw Pet Food   Our Commitment to Sustainability   A Fresh Take on Raw -- Introducing Instinct FreshRaw Meals Introducing New Instinct Raw Boost Mixers]]></description><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/blog-writing</link><guid isPermaLink="false">69372629d4d07cc70cc6b4ed</guid><pubDate>Mon, 01 Dec 2025 19:29:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/98174d_a3325cebfd674ee981d096447088b402~mv2.webp/v1/fit/w_1000,h_500,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>catherinehendel</dc:creator></item><item><title><![CDATA[Graphic Design]]></title><link>https://catherinehendel.wixsite.com/cat-hendel-1/post/graphic-design</link><guid isPermaLink="false">696fe7f5f2ac75af02cc9998</guid><pubDate>Mon, 01 Dec 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/98174d_b4a982ac5bb84d758bc91d9bf93d1525~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>catherinehendel</dc:creator></item></channel></rss>