Influencer / Content Creator

At Instinct, a premium, natural pet food brand, I spearheaded an brand ambassador (BA) program that drove brand awareness, UGC generation, and advocacy.

I drove content strategy and briefed 70+ BAs, who contributed high-value organic impressions and content to repurpose. When used in paid ads, BA creative outperformed agency-created ads.

https://video.wixstatic.com/video/98174d_01141cfabdfa40f3a0203597e7999113/1080p/mp4/file.mp4

https://video.wixstatic.com/video/98174d_7201c28907d5468384a4ffe54fbcf917/720p/mp4/file.mp4

https://video.wixstatic.com/video/98174d_64a6ef37078e4784a1a6dd54367f0162/720p/mp4/file.mp4

https://video.wixstatic.com/video/98174d_a50a516e38e34fd0af65957dbd44db47/720p/mp4/file.mp4