Social Content Creation

Click the live links for some social content I created for Instinct, a premium, natural pet food brand.

I was the sole social and community manager for Instinct for over five years, leading strategy, content creation, and copywriting. I owned 100% of content ideation and execution from 2018–mid 2023, later mentoring a direct report and sharing creation responsibilities.

• Developed concept, filmed at home, edited + appeared in, wrote caption:

  • Trend-Something to Take the Edge Off

  • Cat Enrichment Idea 

  • Trending Audio 

  • DIY Cat Toy Enrichment

• Filmed and planned the shoot and interviews, wrote caption:

  • Inspirational Employee Story 

  • Employee pet food testimonial

• Developed concept & script, filmed, edited, provided voiceover, wrote caption:

  • Inspirational Content 

• Developed concept + appeared in, wrote caption:

  • Employee Fun 

• Static examples: Developed concept + wrote captions:

  • Raw Myth vs Truth

  • Freeze-Dried Raw FAQ

  • Pets & Mental Health

---

St. Louis Symphony Orchestra

I developed a social media promotion for the performance of Strauss' Merry Pranks, a song poem depicting the mischievous antics of Till Eulenspiegel, a beloved character in German folklore. I took the photos and wrote the copy for a series of posts that acted out scenes of Till's story.

• 

• 

• 

•