Meta Ad Campaigns
Updated: Dec 10, 2025
Instinct Pet Food Evergreen Campaign: There’s a Raw for That: This 2024 campaign focused on the benefits of RawBoost Mixers, a core brand entry product. Each recipe has functional ingredients to address a specific pet health concern, so the ads communicate the benefits and carefully-selected ingredients. I helped write copy for the creative assets + wrote all ad copy. The campaign included a mix of :15 second, :06 second, and static assets, 1:1, 9:16 + banner ads.
Copy: If you notice your pup is missing a pep in their step, there’s a raw for that.🧡Instinct RawBoost Mixers Healthy Energy use turmeric, beets and vinegar to replenish energy & fuel their daily activity! Use as a healthy topper or treat.
Copy: If your cat’s been itchier than normal, there’s a raw for that.🧡Instinct RawBoost Mixers Skin & Coat Health provide a healthy boost of salmon oil and wild cod so your pet can play more and itch less! Use as a healthy topper or treat.
Copy: Help your pet thrive with Instinct RawBoost Mixers! Powered by functional ingredients in a variety of options, these freeze-dried raw bites support your
pet's vitality so they can feel their best. Use as a healthy topper or treat! Options include:
🐾 Skin & Coat Health
🐾 Gut Health
🐾 Healthy Energy
🐾 Calming Support
Campaign - Product Launch: FreshRaw Meals: This campaign launched in Aug 2025 on Meta from Instinct’s handles + was run by partner retailers Chewy and PetSmart. FreshRaw Meals are a fresh new dog food recipe that prioritizes real meat and fresh, visible whole-food ingredients. This was also our first campaign featuring our new branding. I helped write copy for the creative assets + provided the ad copy. Included a mix of :15 second, :06 second, and static assets, 1:1 and 9:16.
