Web and Product Copy

catherinehendel

Dec 2, 2025

1 min read

Snippets of copy I wrote for the Instinct Pet Food website:

A few examples of evergreen product language I wrote for the Sales team to use/reference, for use on web descriptions, for use in social, etc:

Instinct FreshRaw Meals are crafted with raw, protein-packed, whole-food ingredients you can see and trust — delivering unmatched flavor, nutrition, and health benefits in every bowl.
Instinct RawBoost Mixers Gut Health support digestive health and bring a boost of excitement to every bowl. Providing fiber and live, natural probiotics, these freeze-dried raw bites combine cage-free chicken plus vibrant, functional ingredients like pumpkin and sweet potato to support a happy, healthy gut. This versatile meal topper or treat is never cooked – just gently freeze-dried to lock in nutrients and flavor. Mix a little love for gut health support in every bite.
Transform mealtime with Instinct FreshDried Meals – with 3x more real meat and organs than kibble, they deliver fresh nutrition in a convenient, shelf-stable form. Raw, whole-food ingredients are cold-pressured to ensure safety and quality and freeze-dried at peak freshness to lock in nutrients. No heat, no shortcuts – just raw food done right for a healthy, vibrant pet.
Aging takes a toll on our joints, and the same holds true for many pets. Help support your dog’s hip & joint health with RawBoost Mixers Mobility Support. These tasty, freeze-dried raw bites add glucosamine and chondroitin to your dog’s diet with ingredients like flaxseed, New Zealand green mussel, turmeric & fenugreek.